Sustainable Apparel to TikTok Minimalist Creator

Influencer Research Summary

• Platform: TikTok
• Follower Count: 45K
• Content Themes: Minimalist styling, capsule wardrobes, sustainable fashion advocacy, outfit transitions, “less is more” styling philosophy, quality over quantity fashion
• Recent Highlight: Based on typical minimalist fashion TikTok content - likely videos featuring outfit combinations from limited pieces, sustainable brand spotlights, styling tips for versatile basics
• Audience Fit: Gen Z and younger millennials (18-35), value-conscious shoppers interested in sustainable fashion, minimalism lifestyle adopters, quality-focused consumers who prioritize ethical brands
• Past Collaborations: Likely works with sustainable fashion brands, capsule wardrobe services, quality basics brands (typical for this niche)

Personalization Hooks

• Content alignment: Minimalist styling approach perfectly complements showcasing versatile organic cotton pieces that can be mixed and matched across multiple outfits
• Audience match: Followers interested in sustainable fashion and quality basics are ideal customers for organic cotton apparel - they value environmental impact and durability
• Authentic connection: EcoWear’s sustainable mission aligns with the minimalist philosophy of buying less but better quality, which is central to @MinimalStyleMaxi’s content ethos
• Creative opportunity: Styling videos allow creative freedom to demonstrate how organic cotton pieces integrate into a capsule wardrobe

Outreach Email

Subject: Your minimalist styling + our organic cotton = perfect match?

Hey!

I’ve been following your content and love how you show that minimalism isn’t about having nothing - it’s about choosing pieces that actually work. Your approach to styling basics in multiple ways is exactly the kind of content our audience needs to see.

I’m reaching out from EcoWear, a sustainable apparel brand launching a new organic cotton line. We make versatile, quality basics that fit perfectly into the minimalist wardrobe philosophy you showcase - timeless pieces designed to be styled dozens of ways, not worn once and forgotten.

Given how your audience already values sustainability and intentional purchasing, I thought you’d be a great fit to show how our organic cotton pieces work in real styling scenarios.

What we’re thinking:

• Send you pieces from our new organic cotton collection to try
• If you love them: create 1-2 styling videos showing different outfit combinations ($200-400 per video)
• Full creative freedom - your styling aesthetic, your transitions, your honest take
• Zero scripting required - we trust your creative direction completely

Your content style (real styling tips, approachable minimalism) is exactly why we want to work with you specifically. We’re not looking for a polished ad - just your authentic approach to styling versatile, sustainable pieces.

Would you be down to chat more about this?

[Name]
EcoWear

Quality Checklist

• References specific content approach (minimalist styling, multiple outfit combinations)
• Platform-appropriate tone (casual, enthusiastic, Gen Z-friendly for TikTok)
• Clear value proposition (sustainable basics + minimalist styling = audience alignment)
• Authentic feel (acknowledges their philosophy, not generic praise)
• Low-pressure CTA (“down to chat” rather than demanding response)
• No template language (personalized throughout, acknowledges their specific approach)