Influencer Brief Generator

Free v1.0.0 12 views

Transform scattered campaign ideas into professional influencer collaboration briefs covering objectives, deliverables, compensation, and brand guidelines in minutes.

What You Get

Generate comprehensive influencer campaign briefs that ensure clear communication, reduce revision cycles, and prevent campaign delays by covering all critical sections from content requirements to legal terms.

The Problem

Brand marketers struggle with drafting influencer collaboration briefs because defining campaign goals, content requirements, and brand guidelines in a clear document takes 2-3 hours per campaign, which causes miscommunication and content that misses the mark. Poor briefs lead to 2-3 revision cycles adding another 2-4 hours, campaign delays of 1-2 weeks, and content that misses brand guidelines requiring rework or becoming unusable.

The Solution

This skill applies a systematic framework to generate professional influencer briefs that cover all critical sections: campaign overview and objectives, brand information and voice guidelines, content requirements and restrictions, deliverables and timeline, compensation and payment terms, usage rights and legal requirements, approval process, and do's and don'ts. The framework adapts based on campaign type (product launch, event, ongoing ambassador), platform (Instagram, TikTok, YouTube), and influencer tier (micro, macro, mega), ensuring all necessary details are included and nothing is missed. Users provide basic campaign information (brand, objective, product, platform, budget, timeline, key messages) and receive a complete 400-700 line brief ready to send to influencers.

How It Works

  1. 1 Gather campaign details from user including brand, objective, product/service, target influencer type, platform, budget, and timeline
  2. 2 Generate brief structure with required sections: campaign overview, brand information, product details, content requirements, timeline, compensation, usage rights, do's and don'ts, approval process, and contact information
  3. 3 Customize for context based on platform (Instagram/TikTok/YouTube), influencer tier (micro/macro/mega), and campaign type (product launch/event/ambassador)
  4. 4 Add concrete examples within sections including specific content themes, required elements, and actionable guidance
  5. 5 Quality check to verify FTC disclosure requirements, specific deliverables, concrete dates, explicit payment terms, usage rights, exclusivity terms, and contact information are all included
  6. 6 Format for readability using clear headers, tables for timelines, bullet points for lists, and proper spacing

What You'll Need

  • Basic campaign information (brand name, campaign objective, product/service being promoted)
  • Target influencer type and platform for content
  • Budget per influencer and overall campaign budget
  • Timeline for content going live
  • Key messages or product benefits to emphasize

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Examples

Instagram Fitness Snack Launch

A straightforward micro-influencer campaign brief for fitness snacks on Instagram, demonstrating all core sections including brand voice, deliverables, compensation with bonuses, and approval process.

View example

Tech Conference Ambassador Retreat

A premium brand ambassador experience brief for YouTube creators attending a tech conference VIP event, featuring travel logistics, all-expenses-paid details, multi-video YouTube deliverables, code of conduct, and conference access guidelines.

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Multi-Platform Fashion Campaign

A comprehensive dual-platform brief for TikTok and Instagram targeting macro creators, featuring multi-week rollout, performance bonuses, split payment structure, and extended usage rights appropriate for higher-tier influencers.

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