UTM Parameter Generator

Free v1.0.0 6 views

Generate consistent, standardized UTM-tagged URLs for marketing campaigns to maintain clean analytics and accurate attribution.

What You Get

Eliminate UTM inconsistency that pollutes your analytics. Get perfectly formatted, standardized UTM-tagged URLs following industry best practices with automatic naming conventions applied.

The Problem

Indie makers struggle to maintain consistent UTM parameter naming conventions because they create links ad-hoc across different tools and platforms. Sometimes 'twitter', sometimes 'Twitter', sometimes 'x_post'. This leads to messy analytics data that makes accurate channel attribution impossible.

The Solution

This skill transforms natural language campaign descriptions into perfectly formatted, consistent UTM-tagged links. It automatically applies standardized naming conventions (lowercase, underscores, date suffixes), generates multi-channel link sets for coordinated campaigns, and provides a UTM reference dictionary for maintaining consistency across future campaigns.

How It Works

  1. 1 Gather campaign information: base URLs, campaign description, distribution channels
  2. 2 Standardize campaign name: lowercase, underscores, date suffixes, remove special characters
  3. 3 Map sources and mediums: apply consistent values based on channel type
  4. 4 Generate content differentiation: distinguish variations within same source/campaign
  5. 5 Construct complete URLs: build properly formatted UTM-tagged links
  6. 6 Create UTM reference dictionary: document naming system for future use
  7. 7 Provide analytics guidance: show how to track and analyze in Google Analytics

What You'll Need

  • Base URL(s) for the landing page being promoted
  • Campaign description (e.g., 'Feature launch for Q1 2025')
  • Distribution channels (Twitter, newsletter, Product Hunt, LinkedIn, etc.)
  • Analytics platform set up (Google Analytics, Plausible, Fathom, etc.)

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