Pre-Launch Pricing Research Kit: Team Meeting Scheduling SaaS

Executive Summary

Recommended pricing: $8-12/month per team (flat rate) OR $6-10/month per user

Key findings:

• Meeting scheduling software market growing at 12.5% CAGR, reaching $12.1B by 2033
• Direct competitors charge $0-15/user/month, with most paid plans at $6-12/user/month
• Your $10/month initial price falls in budget tier (bottom 25%) if per-user, but competitive as flat-rate per team
• Startup teams average 5-12 members, making flat-rate pricing attractive at 6+ members
• 43% of workers waste 3+ hours/week just scheduling meetings—strong pain point validation

Next steps:

1. Conduct 5-7 customer interviews with startup team leads (weeks 1-3)
2. Test Van Westendorp pricing questions to validate $8-12 acceptable range
3. Decide between per-user vs. flat-rate pricing model based on interview feedback
4. Build pricing page and test with 3+ potential customers (week 5)

1. Market Sizing

TAM: $4.2B - $12.1B

Global meeting scheduling software market valued at $4.2B in 2024, projected to reach $12.1B by 2033 (12.5% CAGR).

SAM: $800M - $1.5B

US startups with 10-50 employees: ~600,000 companies. Average spend on scheduling tools: $50-200/month.

SOM (Year 1): $48K - $144K

Target: 50-150 paying customers at $80-96/year average.

2. Competitor Pricing Analysis

Your positioning at $10/month flat-rate: Disruptive budget option for small teams. Team of 8 saves $54-86/month vs. Calendly.

3. Customer Interview Script (20 minutes)

Opening: “Hi [Name], I’m researching how startup teams handle scheduling challenges. This isn’t a sales call—I genuinely want to understand your pain points.”

Current Situation (5 min):

1. “How does your team currently schedule meetings when coordinating multiple people?”
2. “Walk me through what happens when you need to find time for a team sync.”
3. “How much time does your team spend each week on scheduling logistics?”

Pain Exploration (5 min):
4. “What’s the most frustrating part of your current process?”
5. “Has scheduling chaos ever caused real problems for your business?”
6. “If you could fix one thing about team meeting coordination, what would it be?”

Van Westendorp Pricing (5 min):
“Imagine a tool that lets your team vote on meeting times in Slack, automatically books the winning time, handles time zones, and sends reminders.”

7a. “At what price would you consider this so cheap you’d question if it works?” $_____
7b. “At what price would this be a bargain—great value?” $_____
7c. “At what price would it be expensive but you’d still consider it?” $_____
7d. “At what price would it be too expensive—you’d never buy it?” $_____

8. “If this cost $10/month for your whole team, would you pay for it?” Yes / No / Depends

4. Pricing Validation Checklist

Research Phase (Weeks 1-2):

• Complete market sizing ✓
• Analyze 10+ competitor pricing pages ✓
• Identify 3+ unique value propositions
• Document pricing model decision

Interview Phase (Weeks 2-4):

• Conduct 5-10 customer interviews
• Record Van Westendorp responses
• Calculate optimal price range
• Validate proposed price within range

Launch Readiness (Week 6):

• Finalize tier structure
• Create pricing page
• Prepare objection responses
• Establish tracking metrics

5. Launch Pricing Recommendation

Recommended Tier Structure:

Launch Strategy:

• Early adopter discount: First 100 customers get $6/month for life
• Annual option: $99/year (17% off)
• Grandfather pricing commitment for early customers

6. Action Plan (6-Week Timeline)