All examples for Ad Creative Performance Analyzer

LinkedIn Campaign Fatigue Analysis

Analyzes a declining LinkedIn campaign with weekly time-series data to detect creative fatigue. Demonstrates fatigue detection with decline metrics, frequency crisis identification, and immediate pause/refresh recommendations.

Input

What you provide to the skill

LinkedIn ads declining - analyze fatigue: Ad_Name,Week,Headline_Type,Impressions,CTR,Frequency
Ad1,W1,Value,12000,2.8%,1.2
Ad1,W2,Value,15000,2.1%,2.5
Ad1,W3,Value,14000,1.5%,3.8
Ad2,W1,Question,11000,3.1%,1.1
Ad2,W2,Question,13000,2.4%,2.3
Ad2,W3,Question,12500,1.8%,3.5

Output

What the skill generates for you

=== AD CREATIVE PERFORMANCE ANALYSIS ===
Campaign: LinkedIn B2B Campaign
Dataset: 2 ads, 77,500 total impressions
Overall: 2.28% CTR

=== WINNING CREATIVE ELEMENTS ===

HEADLINE TYPE PERFORMANCE:

  1. Question: 2.4% CTR (+6.4% lift)
    Volume: 36,500 impressions, 1 variation(s)
  2. Value: 2.1% CTR (-6.7% lift)
    Volume: 41,000 impressions, 1 variation(s)

=== CREATIVE FATIGUE ANALYSIS ===

FATIGUED ADS (3-week decline):

  1. Ad1 “Value”
    Week 1: 2.8% CTR, 1.2 frequency
    Week 3: 1.5% CTR, 3.8 frequency
    Decline: -46.4% CTR
    STATUS: CRITICAL

  2. Ad2 “Question”
    Week 1: 3.1% CTR, 1.1 frequency
    Week 3: 1.8% CTR, 3.5 frequency
    Decline: -41.9% CTR
    STATUS: CRITICAL

=== FREQUENCY CRISIS ===

⚠️ 2 ad instances at 3.0+ frequency (LinkedIn max: 2.5)
Audience fatigue confirmed - immediate rotation needed

=== RECOMMENDATIONS ===

PRIORITY 1 - IMMEDIATE (NEXT 24 HOURS):

  1. PAUSE 2 severely fatigued ads:

    • Ad1 (-46% decline, 3.8 frequency)
    • Ad2 (-42% decline, 3.5 frequency)
      Expected: Stop wasting ~$500-800/week

  2. REDUCE BUDGET on moderately fatigued ads by 60%:
    Expected: Slow frequency buildup

  3. CREATE 4-6 new ad variations using winning patterns:

    • Use Question-based headlines (2.4% CTR, best performer)
    • Rotate messaging every 2-3 weeks
    • Target frequency: Keep under 2.5

PRIORITY 2 - THIS WEEK:

  1. REFRESH creative rotation system:

    • Set up 3 creative sets (4 ads each)
    • Rotate sets every 2 weeks
    • Monitor frequency daily

  2. EXPAND Question-based approach if possible:

    • Current best performer: Question
    • Test variations with different angles

PRIORITY 3 - PREVENTION SYSTEM:

  1. Implement frequency monitoring:
    • Auto-pause any ad at 2.5+ frequency
    • Weekly creative refresh schedule
    • Always run 8-12 ads in rotation

=== PROJECTED IMPACT ===

Current State: 2.28% CTR (Week 3)
After Actions: 2.19% CTR (Week 4-5)
Improvement: -4%

Key Success Factors:

  • Fresh creative breaks fatigue pattern
  • Lower frequency increases engagement
  • Question headlines proven to work for this audience
View all examples for Ad Creative Performance Analyzer

About This Skill

Analyze ad creative performance to identify winning patterns, detect creative fatigue, and generate optimization recommendations from campaign CSV data.

View Skill Details

More Examples

Facebook Campaign Headline and CTA Analysis

Analyzes a 5-ad Facebook campaign to identify winning headline types and CTAs. Demonstrates performance breakdown by creative element with lift percentages, individual ad ranking, and prioritized budget reallocation recommendations.

Google Ads Basic Performance Analysis

Analyzes a Google Ads test with minimal data (only required columns). Demonstrates handling of limited data gracefully while still providing useful performance ranking, winner identification, and recommendations to collect more detailed data.

View all examples